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VO4TA: Urgent vs Important

Hugh P. Klitzke blogs at

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VO4TA: Urgent vs Important 

H/T to the singular Seth Godin.  

In the world of training, building skills and auditioning Gentle Reader, I think we should talk about this.

Seth writes: "A six-year-old who throws a tantrum and refuses to go to school is escalating into the urgent. Going to school every day is important.

Mollifying an angry customer is urgent, building systems and promises that keep customers from getting angry is important".

He goes further: "If you take care of important things, the urgent things don't show up as often. The opposite is never true".

An audition is urgent AND important…. But urgency gets in the way.  

Practicing to be comfortable using new equipment is important. Not urgent. But being comfortable with equipment and recording will make your auditions better by removing the pitfall of urgency. See the difference?

Taking a class is important. Not urgent. Internalizing feedback from an instructor, working to apply notes to your overall read, organizing your process for auditioning separate from auditioning itself… that is important. Not urgent.  

Feel the difference?

All of the important work will make the urgency of the audition process feel better and allow you to make the audition feel important and doable rather than urgent and anxiety ridden.  

But here’s the rub. Urgent is charged with emotion. That’s what makes it attractive and exciting.  Important is cooler and sometimes drudgery. So important can feel like it’s taking something away from the excitement of urgency.  

And that is the real challenge: do you want to go from the anxiety of urgent moment to urgent moment? Many people do. And they don’t last. Ever. Or do you want to do the steady, specific and important work every day all the time? Audition by audition. Skill by transferable skill.  

Do you want your life’s work to be a zero sum game or a game of one plus one plus one?

It’s up to you.


If you liked this post take a look at:

The General Rules

Failures In Execution

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This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.

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